Howies are starting a food line to add to their range.
We have been asked to design a range of cans, tins,
T-shirts and merchandise. Designs are aimed at
campers, festival goers, sports people and anyone
who has a howies heart.
My branding concept is a mix of American camping and boy scouts. Its the idea of building campfires, going on nature trails, roasting marshmallows and earning camping badges.