Howies food line



Packaging design

Concept design

Howies are starting a food line to add to their range. We have been asked to design a range of cans, tins, T-shirts and merchandise. Designs are aimed at campers, festival goers, sports people and anyone who has a howies heart.


My branding concept is a mix of American camping and boy scouts. Its the idea of building campfires, going on nature trails, roasting marshmallows and earning camping badges.